5 locations. 4 stories. 15 actors. 3 days.

After partnering with the Cancer & Hematology Centers for several years producing patient-centered stories, Voyage teamed up with the CHC once again to help push the their voice in a bolder direction through a new three-part campaign: Know the Difference, Hope Lives Here, and Second Opinions, Second Chances. This time, the focus went beyond patient stories to show CHC’s expertise, physician leadership, and highly personalized approach to cancer care.

To pull this off, the team required a solid plan. Each spot needed its own emotional identity, visual language, and messaging focus while still feeling unified under a larger campaign strategy. And, with a compressed production schedule all three spots had to be shot non-chronologically and interwoven throughout the same day. That meant every prop, wardrobe choice, casting decision, lighting setup, and camera movement had to be carefully mapped out in advance to be able to pull it off.

It all began with the scripts. Know the Difference established that bolder voice CHC was looking for. Second Opinions, Second Chances dug deeper to show an emotional decision for a mother and daughter. And Hope Lives Here, shows three interconnected mini-stories representing three archetypal patients served by the CHC: rural, urban, and suburban. 

The campaign ultimately represented an important creative shift for the CHC. It also reflected the scale of collaboration required to execute ambitious healthcare storytelling at a cinematic level. From local crew and talent to coordinating with real patients, doctors, and nurses, everyone worked together toward a unified vision: a campaign that feels honest, elevated, and unmistakably human.

Prod: Voyage Pictures

Executive Producer: Bradley Jansen

Director: Stephen Panaggio

Producer: Jack Burk
DP: Jake Burgess
Gaffer: Chad Miller
1st AC: Mimi Anagli
Hair & Makeup: Kathy Price
Art Director: Steph Fulks
Production Assistant: Jonny Yepez
Account Manager: Curtis Cunningham

Talent Agency: Endless Management

Talent: Casey Granada, Mari Miller, Theresa Smith, Joseph Cobb, Samantha Tyler, DeDe Drake, Dave Reed, Seung Han