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How video is changing the home service industry
Enhance your business with video.
93% of businesses reported getting a new customer on social media thanks to video, and 90% of users say that product videos are helpful in the decision process. With home improvement season in full swing, bringing in new customers is just as, if not more important than retaining existing ones. All across the home service industry, Voyage has utililzed video to open new doors and boost sales with a variety of proven strategies.
The numbers don’t lie. Only 20% of people will read the text on a page, but 80% of people will watch a video. So if you’re reading this, you’re in the minority. Of course, just watching a video isn’t enough, but after watching a video, 64% of users are more likely to make a purchase online. These aren’t exactly small value we’re talking here, video plays a massive role in finding success in the digital marketplace, and the home service industry is certainly no exception.
“It was great to see our brand come to life”
-DK Security
See value in expanding your client base?
Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. (Buffer)
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Video Strategies with Proven Results
Voyage has been helping small businesses in the home service industry at the top and bottom of the sales funnel greet, meet, and retain clients for nearly a decade through the power of storytelling video. We’ve identified three primary video strategies with proven results. To see each of these strategies in action, check out these videos from our time working with three wonderful clients within the industry.
Company Promo Video - Why you do what you do
Spotlight: VanderHyde
Vander Hyde came to us looking to take their marketing to the next level and to introduce their painting services to values-aligned customers. Companies using video are seeing a boost in SEO performance and higher conversion rates than those who aren’t. Through the lens of employee experience, customer experience, and Kevin VanderHyde’s own calling, we see an authentic look at how this company operates.
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Testimonials & Case Studies - Who needs your services
Spotlight: Sneller Snow
Sneller Snow Removal wanted to show specific competencies, rather than just list them in a whitepaper. 20% of people will read the text on a page, but 80% of people will watch a video (Omnicore, 2019). Sneller uses video as part of their sales collateral in the sales funnel to win bids as a validation tool.
Contact a video specialist today
Who needs your services
Testimonials & Case Studies
Process Videos - How you do what you do best
Spotlight: Procare Landscaping & Lawn
Sometimes it’s your process that sets you apart from the competition. Procare Landscaping & Lawn came to Voyage wanting to expand their marketing reach and attract new customers. We strategized a process-centered promo that could be cut into several social media-length clips. This intentional storytelling helped to fill the sales funnel and get the most out of their video production budget. When investing in video, we don’t just tell a compelling story, we customize it to where your audience is.