The numbers don’t lie. Only 20% of people will read the text on a page, but 80% of people will watch a video. So if you’re reading this, you’re in the minority. Of course, just watching a video isn’t enough, but after watching a video, 64% of users are more likely to make a purchase online. These aren’t exactly small value we’re talking here, video plays a massive role in finding success in the digital marketplace, and the home service industry is certainly no exception.