Procare came to Voyage looking to tell the story of their difference. Through research, conversations and interviews with the team a theme emerged: Procare’s differentiator wasn’t the gear they used or the way they cut grass; it was their nature. Their people-focused experience shines through in the way they care for their customers and in the quality of their work.
Knowing this made our job easy… Voyage developed a creative concept to convey the Procare difference through video. This is the result.