APPROACHING TRADE SHOWS IN 2020
If trade shows are an important facet of your company’s growth plan, it’s shaping up to be a different year. Events are being changed around the country, and it’s leaving organizations with a lot of questions. Is your show moving to digital format? Cancelling altogether? How are you going to reach prospective buyers?
Voyage has been helping clients transition their trade show content into video experiences to prepare for the upcoming wave of virtual trade shows. We’ve also helped re-imagine sales collateral through a tradeshow lens, offering clients additional points of engagement in a digital format. Now is the time to create “virtual” video assets with a combined return for your sales teams AND the business you hope(d) to gain this year at trade shows.
Building up a catalog of video assets allows you to future-proof by equipping your team with high-quality, engaging sales tools combined for virtual trade show application. Here are just a few examples of assets we’ve created with our clients in their 2020 shifts: