![Two young business owners conducting virtual tradeshows for their respective products.](https://voyagepictures.com/wp-content/uploads/2020/06/Trade-Shows-Title-Card-2-1024x576.png)
A DIGITAL APPROACH TRADE SHOWS IN 2023
If trade shows are an important facet of your company’s growth plan, it’s shaping up to be a different year. Events are being changed around the country, and it’s leaving organizations with a lot of questions. Is your show moving to digital format? Cancelling altogether? How are you going to reach prospective buyers?
![Customer testimonials can help bring in up to 62% more revenue.](https://voyagepictures.com/wp-content/uploads/2020/06/Testimonial-Revenue-768x406.png)
Voyage has been helping clients transition their trade show content into video experiences to prepare for the upcoming wave of virtual trade shows. We’ve also helped re-imagine sales collateral through a tradeshow lens, offering clients additional points of engagement in a digital format. Now is the time to create “virtual” video assets with a combined return for your sales teams AND the business you hope(d) to gain this year at trade shows.
Building up a catalog of video assets allows you to future-proof by equipping your team with high-quality, engaging sales tools combined for virtual trade show application. Here are just a few examples of assets we’ve created with our clients in their 2020 shifts:
Digital Assets
- Introduce your products to viewers
- Highlight special features and sales data
- Achieve your “Booth pitch” in a digital format
- Go in-depth with specifics and data points
- Offer product featurettes and demos
- Establish credibility with viewers
- Capture the essence of your organization
- Recreate your experience-driven booth digitally
- Demonstrate what sets you apart from the competition
- Spotlight your most loyal customers and clients
- Earn the trust of your viewers
- Offer different perspectives on your organization